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Understanding SEO and Why It Matters

SEO stands for Search Engine Optimization and is important for any business that has an online presence. Creating a website is no longer enough if you want to be ranked on Google, Bing, Ask, etc. SEO requirements are constantly changing. You need somebody who specializes in SEO because the guidelines are constantly changing and evolving. SEO paired with a professional and fast website can help you increase your reach and get more customers.

Why is this so important?

If you are looking to increase your online presence or online sales then a good website with SEO is going to make a difference. Unlike other marketing methods SEO is about getting your website in front of people searching for similar products. Instead of showing an ad to the whole city, you are showing your site to the people that are looking for your services or products. The higher you rank, the more eyes you’ll get on your service/product.

Think about the last time you needed help with something. Maybe you had a clogged drain and needed a plumber. You probably don’t have a plumber on speed dial. You would have gone on your phone and looked up plumber near me. The people that show up are most likely to be the ones you call because they are easily found. That is why SEO is so important for small businesses!

Keyword Research and Keyword Targeting

Keywords are one of the most important aspects of SEO. Before you can really start improving your SEO you need to know what people are searching. Once you know what they are searching to find services like yours you can start using them on your site to increase your chances of being seen. A couple of things to keep in mind while deciding which keywords to target:

Search Volume – How many people are searching for this keyword? The more people searching for this keyword the more of an audience you could reach!

Competition – Who else is trying to rank for this keyword? You need to look at the search results of the keywords and see who is already ranking and decided whether your content could rank higher. You don’t want to spend all of your time trying to rank for “plumbing” when “plumbing Washington DC” has less competition.

Relevance – Are the keywords relevant to your business? “Plumbing School” is relevant to plumbing but ranking for that keyword probably wouldn’t help you get more customers.

Content is King

One way to improve your SEO is through content. Good content will help more people see your business. Going back to the plumber analogy, maybe I don’t have the money right now to hire a plumber so I search “How to Clean Drain” and find an article. If the article has good tips and information then I’ll be more likely to trust that company. You are building trust with good content. Then, if I decide that I do need to hire somebody then I am more likely to hire a company I trust. Articles are also a great way to add some keywords.

Website Design and Development

Another important aspect of SEO is the design and development of your site. Having a site that loads quickly can drastically impact your ranking. There are a lot of things you can do on the backend for your websites to help it rank higher. Working with a developer who has an understanding of SEO can help.

At Avahi Design we partner with SEO experts because we know that there are too many SEO guidelines to try and do by ourselves. We focus on creating the best backend and partner with experts to help take your SEO to the next level! Contact us today to discuss your website and SEO needs and we can help you reach your goals!

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